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Reception room furniture should be comfortable so that whether you have patients or clients waiting to see you, waiting 20 minutes does not feel like two hours. It is easy to get backed up, and most people head into a waiting room expecting to wait at least a few minutes before being seen.
A customer or client who has to wait in an uncomfortable chair for half an hour is unlikely to be in a good mood by the time you see them. Keeping them comfortable makes the wait seem shorter and will make your interactions more cordial and productive.
If you have a medical practice, comfortable reception area furniture can keep patients from feeling worse. Someone who is coming to you for help with back pain is not going to get any better by sitting in rigid lobby chairs with no padding or support.
So when it comes time to choose your waiting chairs, couches and other furniture, think about the people who are going to be using them and go with the most comfortable options. It will pay dividends when they get into your office.